Raising capital as a mid-cap company is very different from early-stage fundraising or large-scale IPOs. In Europe’s evolving private market, mid-sized businesses sit at a unique intersection: mature enough to attract institutional and family office investors, yet still agile and growth-oriented.

At SenseIn Finance, we’ve helped over 240+ companies raise capital by structuring strategic, investor-ready deals. Here’s what we’ve learned about what it takes to prepare for a successful funding round.

Understand What Type of Funding Suits Your Company

Before reaching out to investors, you need to define your funding strategy:

• Equity funding: Ideal for companies looking to scale rapidly or invest in long-term growth without immediate repayment pressure.

• Debt funding: Suited for cash-flow-positive businesses aiming to preserve ownership.

• Hybrid instruments: Combine flexibility with investor appeal (e.g. convertible notes, mezzanine financing).

Build a Compelling Investment Case

Investors in non-listed securities, especially family offices or institutional asset managers, want to see:

• Clear business model and revenue streams

• Scalable operations and defensible market position

• Solid unit economics and financial projections

• Competitive landscape and differentiation

• ESG strategy and risk management (this is increasingly a must-have)

Prepare for Investor Due Diligence

Funding doesn’t close on a good pitch alone. Investors will scrutinize your operations, numbers, governance, and compliance.

Here’s a due diligence checklist to prepare for:

Choose the Right Investors

Don’t just “spray and pray” your pitch. Identify investors aligned with your:

• Sector (e.g. renewables, healthtech, logistics)

• Geography

• Ticket size (e.g. €2M–€30M)

• Risk appetite and ESG focus

Investors to consider:

• Family offices with sector mandates

• Corporate venture arms

• Debt funds focused on mid-market

• Impact-driven asset managers

A good intermediary (like SenseIn) not only opens doors, but also pre-validates your project for better alignment.

Communicate With Confidence

Investor outreach is a sales process — but a complex one.

• Track all investor conversations in a CRM

• Anticipate questions and objections

• Align your story across the team

• Be transparent about risks — credibility builds confidence

Fundraising Is Strategy, Not Luck

Mid-cap funding is about positioning — not just asking for money. When you combine a compelling growth story, rigorous preparation, and a tailored investor outreach plan, your chances of success multiply.

At SenseIn Finance, we specialize in guiding mid-cap companies through this journey — from structuring the right deal to navigating due diligence and connecting with our European investor network.